5 Keys to a Quality Franchise System
1. Interview other Franchisees with the Company
The best way to learn about the quality of a franchise system is to speak with many current franchisees. Call at least five franchisees and visit at least two. It will provide you a realistic look at the opportunity. Ask questions such as…
• Start Up Assistance from the franchisor?
• Market Demand?
• Profitability of Your franchise?
• Would You Do It Again?
2. Talk to Executive Management
Are they focused on the future of the company? Or are they acting as day to day operations? How long has the management been in place? What have they done to improve the company? What are the current initiatives? Are the executives open and willing to speak with you?
3. Initial Training
Ask to talk to the last 3 franchises that completed training…
• Was the training complete?
• Do they feel well prepared?
• Is there complete documentation?
• What did their training consist of?
• Is your equipment/products package complete?
4. Operating Support
The franchisor should offer comprehensive support including:
• Regular Meetings
• Complete Documentation
• Employee Training
• Newsletter and Bulletins
• Product and Equipment Research & Development
• National Accounts Support
• Software/Automation Assistance
• Local Training Assistance
5. Quality Name Recognition
The name is a primary value of the franchisor. Make certain the name of the franchise is known by key clients in the industry.
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